This segment has an annual growth rate of 7 and 12,445 potential customers. Foosball Hall will be lead by Stan Spinner. Stan received his undergraduate degree in Philosophy from University of Wisconsin-Stevens point. While in college, stan managed a pool hall. . This was Stan's first experience in a retail establishment antenna and provided him with invaluable experience in tavern operations, as well as insight into customer habits and preferences. Recognizing that one day he wanted to run his own business, but was not comfortable with his incomplete skill set, Stan enrolled in the University of Wisconsin's mba entrepreneurship Program. Stan went through the two year program with the intention of opening a foosball bar upon graduation.
The first segment is casual players of table games. This segment enjoys playing table games such as foosball or pool in a database bar setting. They appreciate the opportunity to play a fun game while they consume beverages (alcoholic or not) and socialize with friends or strangers. This group is growing at the annual rate of 8 with 54,889 potential customers. The second segment of the population that will be targeted is competitive players. These people appreciate foosball for the same reasons as the casual players, however, this group is also quite competitive. They play foosball to win, either with friends or in a tournament and continually work on their skills to become better players.
This is particularly important for an establishment that serves alcohol, as employee theft is one of the largest drains on this type of business. The financial controls will help minimize this risk. The second key is the behavior of all employees toward customers - that each customer is treated as if they were the most important customer of foosball Hall. The last key to success will be the constant analysis for improvement of the business model. It will be management's task to continually analyze the business model looking for ways that it can be adjusted to increase profitability for the business. Foosball Hall will not assume that this business model is static, rather, they believe that in order to improve it must be dynamic. Target Market Customers, foosball Hall has identified two population target segments.
Sports, bar, business, plan, entrepreneur
Foosball Hall is a new gaming hall and bar serving the madison, wisconsin community. Foosball advantages or table soccer is an exciting table game originating from 1920's Germany. The game involves two to four people in an exciting match that tests skill, strategy, and willingness to have fun. People, primarily male students, play foosball as an exciting alternative to pool. They are looking for skill oriented game that they can play in the social setting of a bar. While there are many different pool hall bars in Madison, there are no foosball bars even though the demand is quite apparent.
Demand can be witnessed anywhere there is a foosball table. There are always lines of people waiting to play, and it is extremely rare to be able to walk up to an unused foosball table. Foosball Hall will meet the unmet demand in Madison, wisconsin with a bar offering beer, food, beverages and plenty of foosball tables for casual play as well as tournaments. Keys to success, foosball Hall has identified three keys that will be critical for their success. The first is the need to design and implement strict financial controls.
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